Smile South Holland Smile South Holland
(616) 392-2587 Request Appointment
Holland, MI · 4.8★ on Google, 269 reviews

A dentist who explains the why before the work. On W 29th Street in Holland.

Dr. Mason Mallory, DDS leads Smile South Holland, part of Smile Dental Partners, West Michigan's multi-specialty dental group. Clear estimates before treatment, crowns finished in one visit, implants and clear aligners, and a team that welcomes kids and adults alike.

4.8★ Google ratingOne-visit porcelain crownsFree consults & second opinionsFriday hours until 1 PM
A Latino mom and dad with their two kids (about 6 and 10), on a Holland
Insurance & membership

We take most major PPO plans.

Smile South Holland files your claims and gives you a written treatment estimate before anything is scheduled. No insurance? Ask about the VIP Plan.

In-network with these carriers and most major PPO plans

Not sure about your specific plan? Call us at (616) 392-2587 and we'll run a benefits check before your visit.
Delta DentalBlue Cross Blue ShieldPriority HealthAetnaCignaMetLifeGuardianHumanaUnited HealthcareHealthy Kids Dental
Ask us: most plans still process 80–100% of preventive care even when out-of-network. Don't assume no coverage until we've checked for you.

No dental insurance? Ask about the VIP Plan.

Our in-house membership plan is a straightforward alternative to insurance. $33/month covers your exams, cleanings, and X-rays, plus 20% off every other treatment. No deductibles, no yearly maximums, no waiting period. Periodontal patients: ask about the VIP Perio Plan at $48/month.

Enroll in the VIP Plan →
What makes us different

Simple, honest dentistry with no surprises.

Smile's core values are Be Connected, Provide Certainty and Trust, Keep it Simple, and Have Fun. In practice that means a treatment coordinator walks you through the plan and the cost, you get a written estimate, and nobody "watches" a problem for years until it gets expensive.

01 · Clear

Written estimate first

Before treatment is scheduled, a coordinator reviews your plan and your insurance so you know the number up front. Consultations and second opinions are free.

02 · Efficient

One-visit porcelain crowns

Digital scan, in-office design, permanent porcelain crown seated the same day. No temporary, no second visit.

03 · Restore

Dental implants

Titanium implant roots with crowns matched to your natural teeth, an alternative to dentures that slip or bridges that grind down healthy teeth.

04 · Straighten

Clear aligners

iTero digital scans replace gooey molds and show you a preview of your tooth movement before you start.

05 · Proactive

No "watching"

If something is wrong, we treat it now, when it's smaller and cheaper, instead of waiting for it to become a root canal.

06 · Local

W 29th St, Holland

Suite 100 at 205 W 29th St, easy to reach from Zeeland, Hamilton, Saugatuck, and Hudsonville.

Meet Your Dentist

Dr. Mason Mallory, DDS

Dr. Mason Mallory, DDS, is the general dentist at Smile South Holland. He provides preventive care, one-visit crowns, fillings, bridges, implants, root canals, and clear aligners for teens and adults, with the Smile network's pediatric dentists and orthodontists available when a specialist is the right call.

Smile South Holland is part of Smile Dental Partners, the West Michigan group that opened in Grand Haven in 2008 and built its practices around keeping a family's dental care under one roof with providers who know you.

"Our passion is to reimagine dentistry and how people experience it."

Smile South Holland is at 205 W 29th St, Suite 100, Holland, MI 49423, serving Holland, Zeeland, Hamilton, Saugatuck, and Hudsonville.

Mon–Thu 8:00 AM – 5:00 PMFri 8:00 AM – 1:00 PM

Dr. Mason Mallory

DDS · General Dentist

Preventive, restorative, and cosmetic dentistry for teens and adults, with a clear plan and a written estimate before treatment.

Three ways to get started

Whatever brought you here, we've got you covered.

One-Visit Crown

One visit

Cracked or worn tooth? A digital scan, an in-office porcelain crown, and you walk out with the permanent crown the same day.

  • No goopy impressions
  • No temporary crown
  • No second appointment
Call about a crown →

Dental Implants

Free consult

Missing a tooth? Implants look and feel like your own teeth and don't require grinding down the neighbors. Start with a free consultation.

  • Free consultation
  • Written estimate before treatment
  • Sunbit & CareCredit financing
Call for a consult →
Why patients choose us
4.8★
269 Google Reviews
Same-day
Porcelain crowns
Free
Consults & 2nd opinions
Fri 8–1
Mon–Thu 8–5

Google rating and review count as of 2026-10-05. Reviews are from Google Business Profile.

Schedule your visit

One call and you're on the schedule.

Our front desk books new patients directly. Call and we'll find a day that works for you, often the same week.

📞

Call us and we'll get you in.

Online scheduling is on the way. In the meantime, one quick call gets you a time that fits, and you'll talk to a real person at the front desk.

📞 Call (616) 392-2587 Mon–Thu 8:00 AM – 5:00 PM · Fri 8:00 AM – 1:00 PM
Send us a message

Not ready to book? Ask us anything.

Questions about your insurance, a specific treatment, or what to expect for a first visit? Reach out and we'll reply the next business day. A real person on our team will answer you; you won't get a bot.

Reach the front desk directly.

Call or text and a real person on our team will help you with insurance questions, treatment questions, or what to expect at a first visit.

Prefer to call? (616) 392-2587

Questions we hear a lot

Answers before you even call.

What insurance do you take?

Smile South Holland is in-network with Delta Dental, Blue Cross Blue Shield, Priority Health, Aetna, Cigna, MetLife, Guardian, Humana, United Healthcare, and Healthy Kids Dental, and we file claims for most other PPO plans. Call (616) 392-2587 and we'll check your plan before you come in.

What if I don't have insurance?

Ask about the VIP Plan: $33 a month (ages 14 and up) covers two exams, two cleanings, two fluoride applications, annual X-rays, and one emergency exam, plus 20% off most other treatment (orthodontics and implants excluded). There's a one-time $100 enrollment fee for monthly members, and a VIP Perio Plan at $48 a month for patients who need three cleanings a year. We also offer Sunbit pay-over-time plans and CareCredit financing.

Do you really do crowns in one visit?

Yes. We take a clean digital scan instead of a goopy impression, design the porcelain crown in-office, and seat the permanent crown the same day. No temporary and no second appointment a few weeks later.

Will I know the cost before treatment starts?

Yes. After your exam, a treatment coordinator sits down with you, walks through the plan, and gives you a written estimate that accounts for your insurance before anything is scheduled. Consultations and second opinions are free.

Do you see kids?

Yes. Children, teens, and adults are all welcome at Smile South Holland, and we're part of a multi-specialty group with pediatric dentists and orthodontists when a specialist is the right fit. Call (616) 392-2587 to ask about a first visit.

What are your hours?

Monday through Thursday 8:00 AM to 5:00 PM and Friday 8:00 AM to 1:00 PM. Call (616) 392-2587 and we'll find a time that works.

Where are you located?

205 W 29th St, Suite 100, Holland, MI 49423, serving Holland, Zeeland, Hamilton, Saugatuck, and Hudsonville.

Ready to get seen?

One-visit crowns · Implants & clear aligners · 4.8★ on Google

📞 Call (616) 392-2587 ✉️ Send a message